Boring Products, Fun Ads

The complete course for creating B2B tech ads that stand out and outperform.

Trusted by 300+ marketers at top tech companies.
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So, most B2B ads look like this

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But your product deserves better

And I’ll show you how to create ads like these, even with zero production budget:
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Learn the exact system I’ve used for dozens of brands,
from startups to billion-dollar companies.

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33 ad recipes

Step-by-step techniques with exclusive B2B examples that will help you create great ads no matter the brief or budget.
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3.5 hours of video

60 bite-size lessons spread across 11 chapters. Packed with practical tips. Zero fluff.
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11 exercises

Complete them all, and by the end of the course you’ll have at least three polished ads, guaranteed.

Bonus: The BPFA Creative Handbook

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Infinite Inspiration: 250+ ad examples.

Toolbox: Dozens of exclusive AI prompts and free online tools.

Templates: Including my client presentation template to help you present and sell your ads.

Checklists: The ultimate static ad checklist, and many others.

Resources: Like my 50 copyright-free meme templates you can run as ads, and more.

Cheat Sheets: Including a printable one-pager with all my ad recipes.

Let’s Make ads that drive sales, not yawns.

3.5 hours of videos
11 exercises
Toolbox: online tools and AI prompts
Infinite inspiration (250+ ads & growing)
30-day money-back guarantee
Email support
35 ad recipes
Lifetime access, including future updates
Bonus Handbook
Certification

$497

or 3 monthly payments of $166

Secure 128-bit SSL checkout.

Ask your company to invest in your skills

If your company is spending thousands of dollars on ads, the ROI on this course will be huge.
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30-day money back guarantee

I know it’s hard to know if the course is right for you before trying it, so I want to make it a no-brainer for you. If you’re not satisfied with the course for any reason, just send me an email within thirty days of your purchase, and I’ll give you a full refund, no questions asked.

Meet your instructor
creative partner

Hey, I’m Shlomo : ) Before B2B marketing, I worked at some of Europe’s top ad agencies, writing ads for brands like Siemens, Burger King, and Michelin. Later, I became Head of Creative at Ground Up Ventures, helping dozens of startups with their content and ads. I’ve also advised and led creative workshops at Anyword, Monday.com, Amdocs, and more. Boring Products, Fun Ads captures the creative process I’ve developed over the years. To prove my system works, I created over 50 speculative ads for Zapier, Lusha, Expensify, SAP, and others. In the course, I’ll break down each step and technique. I can’t wait to see your awesome ads!
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Questions? 
Objections?
Is there support available if I need help?

I’ll answer any questions you have via email or in the comment section of the course.

What if we don’t have time and budget for creative ads?

The course focuses on low-budget static ads you can produce in-house, even if you’re a team of one and only have access to stock photos.

And sure, creative ads take more effort, but one great ad can do the work of ten. Plus, my ad recipes will help you develop ideas quickly and ensure you never get stuck.

Do I need any prior knowledge or tools?

No. You just need internet access and your beautiful brain. We’ll use some free tools like ChatGPT and Canva, but even that’s optional.

What if my boss prefers boring ads?

Convincing management to try new things isn’t always easy. But I’ll give you all the tools and arguments that have helped me sell my ideas even to the most old-fashioned CEOs. Plus, once they see the results, they’ll ask for more 🙂

Is there a completion certificate?

Yes, you’ll get a certificate once you complete the course.

Do fun ads perform?

I’ve worked with dozens of tech companies. Fun ads outperformed boring ads every time. Users even share them and talk about them during demos. Just try it, and you’ll see.

When will I see results?

Immediately. My ad recipes are simple and practical. You’ll create your first ads within 10 minutes of starting the course.

Do you offer group discounts?

Yes, if three or more people from your team are interested, email me for a 20-40% discount, depending on your team size.

What will our serious corporate clients and investors say?

Here’s a secret I discovered while working at a VC firm: Investors and corporate clients are people too. They’d rather smile than yawn. Your investors will be happy to see you stand out and connect with your audience.

What if my product isn't boring?

That’s the secret: your product isn’t boring. There’s a stigma that B2B and SaaS products are boring, but I think SaaS is way more interesting than “cool” products like soda or sneakers.

Who is this course for?

Product Marketers, Copywriters, Designers, Content Experts, Founders, Brand Experts, and anyone who wants to create awesome ads.

Is the payment secure?

Yes, all payments are processed securely through Paddle (similar to Stripe). They use the highest security standards, and I never access or store any of your payment information.

Anything else?
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