Ezy Testing CLONE

“My team and I love Boring Products, Fun Ads. Super practical, and these techniques really speed up our creative process.”

Maria Kalyadina

Director of Social & Community @ Semrush

“Extremely well put together, well-structured, and entertaining! We particularly enjoyed the prompt templates for AI tools to help the creative process.”

Samuel Green for

Copywriting Lead @ Artlist e9jfei jien inv i

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“Shlomo’s course is fun and effective. It helped our team generate tons of great ideas in a very short time. Highly recommended for content and marketing teams!”

Ilil Ben Zur

Head of Brand @ Melio

So, most B2B ads look like this

But your product deserves better

And I’ll show you how to create ads like these, even with zero production budget:

Learn the exact system I’ve used for dozens of brands, from startups to billion-dollar companies.

33 ad recipes

Step-by-step techniques with exclusive B2B examples that will help you create great ads no matter the brief or budget.

3.5 hours of video

60 bite-size lessons spread across 11 chapters. Packed with practical tips. Zero fluff.

11 exercises

Complete them all, and by the end of the course you’ll have at least three polished ads, guaranteed.

What’s on the menu

1. Warm Up

Why SaaS is more sexy than soda.
Meme ads: Low cost, high conversions.
Minimum viable ads: Test before producing.
The age of Brandformance: Grow your brand while driving results.

2. Research

My process for learning tech products inside and out.
Turn technical features and data into exciting stories, including Amazon’s Product Shot rule.
Analogies: the bridge between the digital and the real world.
A PR approach to B2B influencer marketing.
Brainstorming 101: get more ideas in less time, all the time.

3. Find your Enemy

Win your users’ hearts by throwing rocks at their enemies.
Identify your users’ goals and aspirations.
Villain Hunt Workshop: 6 types of villains in brand storytelling and how to find yours. (Bonus: a 1-hour DIY workshop template.)
How and when to bash your competitors (Incl. David vs. Goliath & Cold War Principles).

4. Creative   Procrastination

Uncover priceless marketing insights while goofing around.
Create relatable ads that make users feel seen.
The 12 side-by-side comparison frameworks.
Join trends with topical and real-time ads.
Turn product benefits into thumb-stopping visuals.

5. Work With Words

The Phrase Pool: never run out of copy ideas.
2 simple copywriting techniques for headlines so good, you won’t need an image.
Reduce cognitive load with the “Clear or Clever” rule.
Recycle copy to save time instead of writing more of it.

7. The Realm of Random

Trigger ideas on demand with visual mind maps.
Use lateral thinking to come up with pattern-breaking ads.
Punchline layout: tell a story in a single frame.
Never waste your captions again.
Start with where: 116 settings for your ads that are not an office.

8. Static Ads to Video Scripts

Turn your static ads into production-ready video scripts.
How to write an ad synopsis.
Write and format your scripts with AI even without any scriptwriting experience.
Create visual storyboards that will help you present your ads.

9. Shift your POV

See your product anew with unique perspectives and angles. 
Personification: Bring your product to life with a Character Questionnaire.
Use the power of pop culture symbols. Bonus: 250+ cultural homage ideas.
Why using your product the wrong way will highlight its benefits.
Create ads that activate the reader’s senses.
Reverse World: Create a parallel universe to tell surprising stories.

10. Anti Ads

Use marketing clichés and parody to reach a generation that’s immune to ads. Bonus: The Cliché Catalog (150+ ideas)
Review mining: 85 keywords that will help you understand what your users really think and use it in your ads.
Break the advertising 4th wall with self-aware ads.
The “Flaw + Feature” method that will help your brand become more approachable.
How to turn bad reviews into great ads and why you should write fake 1-star reviews.

11. Refine and Sell Your Ads

Idea screening: Principles that will help you select your best ideas.
Refine and compress your copy to make it stick. with and without AI.
Pitching: My presentation template and arguments that will convince you boss or board to run your weird ads.
Course summary: Cheat sheets and checklists that sum up the course’s key lessons and techniques.

6. Time and Transformations

Before and After Tables: show users how your product will transform their lives.
The Butterfly Effect: When your benefit creates a new problem.
Visual Hyperboles: How to exaggerate without lying.
Make fun Infographics with the “Serious but Silly” technique.
Reductionism: a framework for zero fluff ads.

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What’s on the menu

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Bonus: The BPFA Creative Handbook

Infinite Inspiration: 250+ ad examples.
AI Prompt Library: Dozens of prompt templates to speed up your process.
Templates: Including my client presentation template to help you present and sell your ads.
Checklists: The ultimate static ad checklist, and many others.
Resources: Like my 50 copyright-free meme templates you can run as ads, and more.
Cheat Sheets: Including a printable one-pager with all my ad recipes.

Take an interactive demo to peek inside

Let’s Make ads that drive sales, not yawns.

3.5 hours of videos
11 exercises
Toolbox: online tools and AI prompts
Infinite inspiration (250+ ads & growing)
30-day money-back guarantee

Email support
35 ad recipes
Lifetime access, including future updates
Bonus Handbook
Certification

$497

or 3 monthly payments of $166

Get lifetime access

Secure 128-bit SSL checkout.

Ask your company to invest in your skills

If your company is spending thousands of dollars on ads, the ROI on this course will be huge.

Hey [Boss’s Name],

I found this awesome course on making creative B2B ads, and I think it could really improve our conversion rates and brand. Can I send you some details?

30-day money back guarantee

I know it’s hard to know if the course is right for you before trying it, so I want to make it a no-brainer for you. If you’re not satisfied with the course for any reason, just send me an email within thirty days of your purchase, and I’ll give you a full refund, no questions asked.

Meet your ~~instructor~~

creative partner

Hey, I’m Shlomo : )

Before B2B marketing, I worked at some of Europe’s top ad agencies, writing ads for brands like Siemens, Burger King, and Michelin.

Later, I became Head of Creative at Ground Up Ventures, helping dozens of startups with their content and ads. I’ve also advised and led creative workshops at Anyword, Monday.com, Amdocs, and more.

Boring Products, Fun Ads captures the creative process I’ve developed over the years. To prove my system works, I created over 50 speculative ads for Zapier, Lusha, Expensify, SAP, and others. In the course, I’ll break down each step and technique.

I can’t wait to see your awesome ads!

See What Students Are Creating

Questions?

Objections?

[email protected]

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Anything else?

Support